jan-feb-2020

NEWS IN A NUTSHELL Almonds on Parade! Blue Diamond Participates in Rose Parade® For the second year in a row, Blue Diamond brought its almond growing history to life in the Rose Parade ® , held New Year’s Day in Pasadena, California. Blue Diamond ’s Rose Parade ® float featured Almond Breeze ® Almondmilk as the headlining Blue Diamond product. The float showed how the co-op’s legacy of quality came into existence from the first seed planted in California’s rich soil, to the bloom of the expansive, vibrant orchards, to the creation of the creamy, delicious almondmilk made with the best almonds. The Blue Diamond Almond Breeze ® float highlighted the generations of growers who have passed on their pioneering spirit, commitment to quality, and love of sharing their craft to their families. The float was decorated with more than 300 pounds of almonds and over 20,000 California-grown roses and flowers, and weighed approximately 45,000 pounds. Thank you to the six grower families who represented the co-op and the Almond Breeze ® brand on the float: • Wesley Eisenga & Alexandra Nussey • The de Visser Family • The Valk Family • Kelli Evans & Tim Taylor • The Doherty Family • The Clendenin Family 1 4 A L M O N D F A C T S