jan-feb-2020

Almond Breeze® Introduces Newest Flavor of Creamer Almond Breeze ® is turning every cup of coffee into a delicious, sweet and creamy experience with its newest flavor of almondmilk creamer, Sweet Crème. With a hint of vanilla and just the right amount of sweetness, and 15 calories per serving, it’s your coffee’s new best friend. Sweet Crème launched nationwide in January and joins its other flavor offerings of Vanilla and Unsweetened. Building International Markets In Japan, Blue Diamond launched a new Almond Breeze ® 180g can. This exciting innovation was developed in partnership with our Japanese licensee partner Pokka Sapporo. The product was launched across Pokka Sapporo’s vast network of vending machines in Japan and is intended to be dispensed warm in the winter months and chilled in the summer months. Vending machines are commonplace in Japan, especially in areas with high foot traffic such as near train stations where they provide a convenient way to purchase beverages and snacks. Blue Diamond has also secured listings of the can in major local retailers such as Natural Lawson and AEON. Since its launch, this new product has been a significant contributor to Japan’s Almond Breeze ® business, and Pokka Sapporo is aiming to expand its distribution further to capitalize on the momentum generated so far. Blue Diamond also launched a new range of snack nuts in Brazil in partnership with Enova Foods, one of the leading salty snacks companies in the country. The range comes in 30g and 90g pack sizes in six flavors including Whole Natural, Wasabi & Soy Sauce, Roasted Salted, Salt & Vinegar, Smokehouse, and Honey Roasted. The range is currently listed in several major outlets in Brazil including Saint Marche, Verdemar, Muffato, and Mundial. While these flavors are known and loved in the U.S., Blue Diamond ’s unique flavor options are new to Brazil and rarely seen in nuts in general. To support the launch, Blue Diamond partnered with Heineken at Mondial de la Biere, a major beer festival which takes place in Rio de Janeiro each year. At the event, the six flavors were paired with artisanal beer at the Beer Institute of Brazil booth. We also promoted the range in trade magazines and through sampling activities in several stores in the States of Sao Paulo, Minas Gerais and Parana. 2 1 J A N U A R Y – F E B R U A R Y 2 0 2 0