JULY | AUGUST 2017
Almond Facts
21
Sara Holtberg,
Brand Manager of Innovation
Nine years ago Sara joined
Blue
Diamond
in the North American
Consumer division where she
worked as part of the brand team
supporting new product launches and
developing key media and marketing
programs. After five years, she moved
to the International Retail team
where she facilitated global new
product development and managed
government funding programs. In
January, she joined the Innovation
marketing team and now works as a
brand manager running new product
development projects.
Lucy Montoya,
Associate Brand Manager
of Innovation
Lucy joined
Blue Diamond
in February
2017 with her primary role to support
innovation projects and to facilitate
the new Idea-to-Launch (I2L)
process. Prior to joining
Blue Diamond
,
Lucy was a marketing manager at
Java City Coffee with responsibility
for new product development and
brand management.
Building the Future
As a long-time employee, Sara
knows the value of innovation at
Blue
Diamond
. “It’s an exciting time for
the co-op and the brand,” said Sara.
“We are building for the future and
fostering projects that will take
Blue
Diamond
to new directions. We look
forward to sharing what we’ve been
working on in the coming years.”
The team is already hard at work
for the cooperative. They recently
completed implementation of a new
product development process, Idea-
to-Launch (I2L), designed to support
and guide project managers and their
innovation teams to successfully bring
new products to the market.
“The sky is the limit for almonds,”
said Lucy. “
Blue Diamond
’s innovation
in new categories will ultimately
change the way people eat and think
about almonds. I am excited to be part
of that process and cannot wait to see
what the future holds.”
“We are building
for the future and
fostering projects
that will take the
company and brands
to new directions.”
