CORNERINGTHEMARKET
As better-for-you snacking surges in popularity,
Blue Diamond
introduced
a new 2-oz snack bag to the Nut-Thins product portfolio in three varieties:
Sea Salt, Cheddar Cheese and Sriracha. A crispy, crunchy baked rice
cracker made with the goodness of California-grown
Blue Diamond
almonds, the new grab-and-go Nut-Thins were introduced at select 7-Eleven
locations and other convenience stores nationwide.
The three distinct Nut-Thins flavors appeal to a wide range of consumers
looking for better-for-you snacking choices at convenience stores:
•
Sea Salt
: a classic yet satisfyingly savory appeal that’s perfectly suited
to any palate.
•
Cheddar Cheese
: one of our most popular flavors, with real cheese
complementing each nutty crunch.
•
Sriracha
: our boldest yet, offering a hot bite of sweet chili and garlic.
According to market research, 94
percent of Americans snack at least
once per day, while 61 percent of
consumers crave portable snacks.
When it comes to convenience store
shoppers, approximately 50 percent
of consumer are in search for healthier
options.
Blue Diamond
’s
brand marketing
recognized the
demand for on-the-
go snacking options
and wanted to offer
consumers a better
choice for satisfying
their cravings,
whether they’re
in the supermarket
or stopped in a
convenience store.
Blue Diamond
Nut-Thins Launches New Grab-and-Go Snack Size
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A L M O N D F A C T S
