sept-oct-2020

Nut-Thins® Gets Tasty New Look In 1997, Blue Diamond launched Nut-Thins ® , a crispy cracker made with almonds and rice. This innovative snack arrived at just the right time as a tasty, wholesome and gluten-free option for consumers. After more than 10 years in its current package design, Nut-Thins ® is getting a new and refreshed package that aligns with Blue Diamond ’s snack nut campaign, Crave Victoriously, that inspires consumers to embrace their snack cravings. The new look jumps flavor first into snacking with dynamic, delicious flavor visuals and bright, breakthrough colors — all with the goodness of Blue Diamond almonds to show what makes these crackers lovable and crunchable. New packaging started rolling out to grocers nationwide in October. Almond Breeze ® and Kellogg’s Team Up for Breakfast Almond Breeze ® partnered with Kellogg’s cereal on three promotions designed to encourage consumers to purchase Almond Breeze ® and Kellogg’s cereal on the same shopping trip to drive velocities for both brands. This partnership offered Blue Diamond the opportunity to leverage Kellogg’s brand scale and gain new households. The first promotion was an Ibotta Joint Cash Back Offer, where consumers had the opportunity to receive savings on individual Almond Breeze ® products when both brands were purchased together. This offer was promoted as part of Kellogg’s “Did You Know Campaign,” highlighting Kellogg’s healthier options. We highlighted a low sugar pairing by coupling our Unsweetened Almond Breeze ® with Kellogg’s lower-sugar cereal choices. The Ibotta promotion reached consumers with a home screen takeover on their app and on social media channels. Ibotta is the number one shopping rewards app with over 34 million registered users and over one million Facebook, Twitter and Pinterest followers. A Back to School reward incentive and a Back to School sweepstakes helped to expand on the partnership. Consumers who purchased any Almond Breeze ® and any Kellogg’s cereal together in the same shopping trip could upload their receipt on our website landing page and receive a virtual reward toward back to school supplies. Consumers also had the opportunity to enter a sweepstakes for free breakfast for a year, including one free Almond Breeze ® and one free Kellogg cereal every week for one year. Both promotions used digital ad banners and paid social media ads and posts by social media influencers to reach consumers. 2 3 S E P T E M B E R – O C T O B E R 2 0 2 0