Contents
8
FIELD TEAM
10
NEWS IN A NUTSHELL
18
CORNERING THE MARKET
24
ADVOCACY REPORT
26
GROWING THE GOODNESS
28
IN YOUR ORCHARD
42
CLASSIFIED ADS
Features
6
President’s Corner
President and CEOMark Jansen shares how Blue Diamond’s
culture of innovation is taking the cooperative out of
its comfort zone and challenging team members and
grower-owners to look at different ways of doing things.
12
Blue Diamond Wins at Almond
Blossom Festival
Team members embraced this year’s theme for the 56th
Annual Almond Blossom Festival in Ripon and celebrated
the history of the cooperative.
18
Inspiring Consumers to Crave Victoriously
The launch of a new snack nut campaign, Crave Victoriously,
inspires consumers to embrace their snack cravings.
26
Bringing Game-Changing Innovation
to Ag Industry
The rise of innovative technology in agriculture is
revolutionizing the farming practices of almond growers.
ON THE COVER:
Blue Diamond Young Leader Gary Thompson is helping to revolutionize the agricultural industry with autonomous Sprayer, GUSS.
MAR–APR 2018
3
M A R C H – A P R I L 2 0 1 8
