Mark Jansen
President & CEO
A Culture of Innovation: Stepping Out of Our Comfort
Zone to Achieve Goals
PRESIDENT’S CORNER
Spring is upon us! As work continues in the
orchards and you assess the progress of
the trees after bloom,
Blue Diamond
wants
grower-owners to know our thoughts are with
you. It was, yet again, another challenging
bloom as almond growers did their best to
protect orchards from overnight freezing
conditions, rain, wind and hail. It is too early
to estimate what the impact will be on the
2018 crop, but rest assured the cooperative
will continue to do what we can to ensure
family farms are sustainable during these
uncertain times. I am confident the almond
market will remain
strong as reports show
that global consumption
is increasing and
shipments are
growing consistently.
To keep up with
these demands,
Blue Diamond
is
thinking big and putting
innovation at the forefront. In late February,
we launched a new snack nut campaign,
Crave Victoriously, to inspire consumers to
embrace their snack cravings. The campaign
comes at a time when snacking has become
more prevalent for Americans and we want
consumers to know that
Blue Diamond
Almonds
has the tastes they crave in a
superfood. The new television commercial
aired on TV and online in early March and the
campaign can also be seen in point of sale
displays throughout retail stores in the U.S.
We also celebrated cravings through flavor
discovery with a new branded snack nut line
of
Blue Diamond Crafted Gourmet Almonds
.
This new product line is the latest example of
Blue Diamond’s
dedication to offer consumers
your high-quality almonds in four unique flavors
that complement gourmet foods like cheese
and olives. This is an exciting new genre for
Blue Diamond
as we find new and better ways
to deliver the benefits of almonds to the world.
This innovative
approach to our
marketing and products
allows us to continue
leading the way
around the globe. In
Spain, we are growing
and strengthening
our brand with an
innovative new line
of yogurt products.
Closer to home, the
Blue Diamond
team is
using an innovative marketing campaign to
help highlight and communicate to consumers
the benefits of our almondmilk.
Almond Breeze
is targeting specific consumer groups by
creating ambassadors for the brand. These
ambassadors include key registered dietitian
influencers who bring a scientific background
to understanding food and nutrition. The
ambassadors visited our headquarters in
Innovation distinguishes
between a leader
and a follower.
—Steve Jobs
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A L M O N D F A C T S
