CORNERING THEMARKET
Almond Breeze
and Honey Nut
Cheerios are #breakfastBFFs
Almond growers know how much bees love almond flowers, but did you
know that Buzz the Bee and
Almond Breeze
Almondmilk are best friends
?
To help the world know about the perfect combination of Honey Nut
Cheerios and
Almond Breeze
Almondmilk,
Blue Diamond Growers
teamed
up with General Mills during the months of February and March to share
with the world that they are #breakfastBFFs!
The partnership was centered around an exciting sweepstakes where a lucky
Almond Breeze
and Honey Nut Cheerios
fan, Kalyn Klein of Bessemer City, North Carolina, won a free trip to Los Angeles with three of her breakfast BFFs out
of over 40,000 entries!
The brands shared their #breakfastBFF status through magazines like
Real Simple
and
Everyday with Rachel Ray
,
a national coupon, an online video, co-branded features in-store, a small army of bloggers, social media posts,
online TV videos, Pandora internet radio ads, and even live events including
Almond Breeze’s
registered dietician,
Bonnie Taub Dix, and 250-plus house parties all over the country hosting BFF brunch parties with
Almond Breeze
& Honey Nut Cheerios! Over 50 million consumers were reached over the two months about the partnership.
So, on your next shopping trip, don’t forget to pick up breakfast BFFs,
Almond Breeze
Almondmilk and Honey Nut
Cheerios, and enjoy with your own breakfast BFFs at home!
2 0
A L M O N D F A C T S
