may-june-2018 - page 22

CORNERING THEMARKET
Almond Breeze
is Launched in Brazil
Blue Diamond Growers
partnered with Laticínios Bela Vista, one of the biggest dairy producers in Brazil, to bring the
celebrated almondmilk,
Almond Breeze
, to the country. The product will be available in supermarkets throughout the
country in June.
Almond Breeze
will be launched at APAS, the largest trade show in the supermarket industry, with its partner
Laticínios Bela Vista, who will be responsible for the local production and distribution. At the trade show, the booth
offered tastings of
Almond Breeze
as it is and in recipes.
“APAS is a great opportunity for us to get closer to the trader and demonstrate the benefits of the regular
consumption of almonds in people’s diets – we are seeing a global trend in the consumer market whereby people
want to know what they are eating and drinking,” said Edgar Fernandes,
Blue Diamond Growers
LATAM Director.
“In Brazil it isn’t different – consumers are even more conscious and picky with their choices, and that is why we
strongly believe in
Almond Breeze’s
potential for the country’s market.”
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