ANNUAL GROWERS MEETING
Industry Advocate Highlights Issues for Huller/Shellers
Almond Alliance of California President and CEO Elaine Trevino described the scope of the association’s advocacy
for almond growers, hullers and shellers, and processors at the Huller/Sheller Breakfast held during the annual
Blue
Diamond Growers
’ member meeting on November 14. Speaking to a full house, Trevino described the association’s
activities and services since the Alliance replaced the
Almond Hullers and Processors Association.
In addition to informing everyone she meets about
the importance of almonds to the U.S., California and
world economies, Trevino serves as the political voice
of the almond industry. She and her team coordinate
their advocacy with Blue Diamond, which maintains
influential contacts in Sacramento and Washington,
D.C. The Alliance also work closely with the
Agricultural Council of California, Western Growers
Association and other agricultural groups with similar
concerns and interests.
The Alliance speaks for the almond industry on
legislation and regulations that could have an impact
on growers, huller/shellers or processors. To maximize
her effectiveness in Sacramento and Washington, D.C.,
Trevino continues to build a power base of membership
– “strength in numbers.” She supplements her advocacy
with a steady stream of facts and information about the
industry to those she seeks to influence, using articles,
research and reports on the effects of regulations on
growers and the industry.
The Alliance also works closely with its members on
strategies for complying with existing and new rules
and regulations handed down by local, state and
federal agencies. The Alliance conducts training and
education programs to assist members with compliance.
Hot Topics
With government impinging on nearly every aspect of
growing, processing and marketing almonds, the Alliance
has its hands full of issues and agencies that need to be
addressed. A sampling of what Trevino dealt with this
year include, food safety, water availability, biomass
disposal, air quality, bees, trade and exports, truth in
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A L M O N D F A C T S
