The Olympics remains a television phenomenon
as the longest continuous coverage of any major
televised event, second only to the Super Bowl in
total viewers, spanning 17 days of non-stop media
coverage and garnering the public’s attention
in the United States and around the world. With
all eyes on Rio de Janeiro to cheer on the world’s
elite athletes as they compete for the gold,
Blue
Diamond
is positioned to align itself as the official
snack nut of USA Swimming and the official
almondmilk of USA Volleyball. The 2016 Games
marks the sixth time that the cooperative has
aligned itself with the Olympics and the strategy
has proved a winning one for
Blue Diamond
.
“The Olympics and the athletes from Team USA evoke the
personality and character outlook that consumers associate
with our brand motto – Get Your Good Going,” said John
O’Shaughnessy,
Blue Diamond’s
Senior Vice President of
North American Consumer Retail. “Our almond products
are wholesome and help elevate your quality of life. We want
consumers to turn to
Blue Diamond
to fuel their inner
athlete as they watch Team USA compete.”
O’Shaughnessy cited research into the average American
television viewership during the Olympics as valuable
insight into the cooperative’s marketing strategy. “Average
television viewership jumps from 90 minutes a night to
more than three and a half hours per night during the
duration of the Olympics. It is the highest rated program
Fueling Your Inner Athlete
with
Blue Diamond
18
Almond Facts
JULY | AUGUST 2016
