JULY | AUGUST 2016
Almond Facts
21
Cooperative Scores
INC Innovation
Award for
Sriracha
Snack Almonds
Sriracha
-flavored snack almonds, the latest addition
to
Blue Diamond’s
BOLD almond line, are on fire and
that’s not just a reference to their flavor profile! The
cooperative brought home the Innovation Award for
Sriracha almonds at the annual International Dried
Fruit and Nut Council Congress, held this year in San
Diego in June. The award recognizes new ideas and
innovative approaches within the dried fruit and tree
nut industries.
First launched in July 2015,
Sriracha
almonds have
quickly become a consumer favorite. As one of
the first major food brands to introduce a
Sriracha
flavored almond to market,
Blue Diamond
tapped
further into the burgeoning spicy food trend.
“Consumers can’t get enough of sriracha’s complex
profile so naturally, we wanted to bring that pop of
flavor to almonds,” said Al Greenlee, Director of Marketing
for
Blue Diamond’s
consumer products. He cited research
published by market researcher Mintel Innovation, which
found that 54 percent of consumers prefer hot or spicy
sauces, dips and condiments over their tamer counterparts.
Blue Diamond
President and CEOMark Jansen was on hand
to accept the award on behalf of the entire cooperative, but
especially the talented individuals who executed the vision for
this BOLD flavored almond so perfectly.
“
Sriracha
flavored almonds are the most successful flavor of
BOLD almonds that we have launched since our very iconic
Wasabi & Soy
flavored almonds and this award is a testament to
the excellent innovation, marketing and commercialization
teams at
Blue Diamond
who brought this product to life,”
Jansen said. “We are very honored to receive the
Innovation Award and look forward to continuing to
introduce innovative new almond products to market.”
Blue Diamond Sriracha
snack almonds are made by
combining high quality California-grown almonds and
the bold taste of sriracha- a hot bite of peppers, vinegar,
garlic, sugar and salt.
Sriracha
snack almonds are available in six-
ounce cans and 1.5-ounce tube packages in retailers throughout
the country. The product is part of the BOLD almond line,
which includes other exciting flavors such as
Wasabi & Soy,
Habañero BBQ
and
Salt & Vinegar.
Look for these
and the other four
exciting flavor
combinations in
the yogurt aisle
of your local
grocery store.
“Tomato Basil with Almonds,”
bringing the classic Italian flavors
to blended low-fat Greek Yogurt
topped with salt and pepper flavor
roasted almond slices.
“Olive Thyme with Almonds,” inviting
consumers to explore their savory
side with olive thyme blended
low-fat Greek yogurt topped with
roasted natural almond slices.
