MARCH | APRIL 2015
Almond Facts
31
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Package Design: Honey Roasted
Chipotle Almonds
Marketing Campaign: Winter
Olympics Campaign
Website: Growers’ Website
Advertising Leaflet: Honey Nut
Thins Sell Sheet
INTRODUCING
HONEY NUT THINS
®
.
SUPPORTSABUZZWORTHYCAUSE
Honeybees pollinate our almond trees and 1/3 of
the world’s food supply. The health of honeybees
is important so Blue Diamond
®
is donating to
Honeybee Research.
BeeCauseWeCare
™
.
TRUSTEDBRAND
BLUEDIAMOND
NUTTHINSWILL
GROWYOUR
BUSINESS
As a 3,000 almond
grower co-op, no one
knows almonds better
thanBlueDiamond.
#
1
Gluten Free
CrackerBrand
2
+
34%
Nut Thins sales (
+
34%)outpaces
the category growth (
+
12%)
2
1
Brandology Product Test, 2014
2
SPINSUS Natural Food, 52weeks ending 1/18/14
CONSUMERSLOVETHETASTEOFHONEY
ANDSWEET&SAVORYFLAVORS
1
“The sweet honey and
mustard combination
is simply delicious!”
MeghanH.,Boston,MA
“Tastes like my favorite
cereal, Cinnamon Toast
Crunch!”
Daniel V.,Dixon, CA
• Wheat & Gluten Free Cracker
• 2 delicious new flavors
• Made with real almonds and a touch of honey
• Perfect for snacking
NEW!
Learn more at BlueDiamond.com
