CORNERING THEMARKET
Blue Diamond
Snack Almonds Inspires
Consumers to Crave Victoriously
The launch of a new snack nut campaign, Crave
Victoriously, inspires consumers to embrace their snack
cravings. The campaign comes at a time when snacking
has become more prevalent for Americans than ever.
Snacking can bring moments of joy, but can also leave
consumers with “snacking guilt” as they struggle with
the conflict between whether or not they should eat the
snacks they want.
“To crave is human. But they say you're supposed to deny,
control and fight your cravings. At
Blue Diamond
, we
think differently,” said Raj Joshi, Senior Vice President
of Global Consumer Division for
Blue Diamond
. “With
Blue Diamond
Almonds you can Crave Victoriously.
With this campaign we're putting a stake in the ground for
conflicted snackers: ‘Don't deny your cravings. Eat them.’”
Snackers don’t need to worry about sacrificing taste
for a satisfying snack with
Blue Diamond
. The snack nut
campaign, which rolled out nationwide in retail stores,
TV and online, hinges on celebrating cravings, flavor
discovery, and the realization and revelation that our
cravings’ conflicts can actually be a thing of the past.
“Proving to consumers that they can satisfy their snack
cravings with our almonds is an important opportunity
for our brand, and we’re excited to see the next wave
of growth that comes from disrupting the ‘cravings are
a bad thing’ mantra and showing consumers that
Blue
Diamond
provides the flavors you crave in a superfood,”
said Joshi.
To crave is human. But they say
you're supposed to deny, control
and fight your cravings. At Blue
Diamond, we think differently.
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