CORNERING THE MARKET
18
Almond Facts
JANUARY | FEBRUARY 2016
International Retail Welcomes
New European Director
Blue Diamond
recently welcomed Ian Greengrass as
Managing Director of
Blue Diamond
in the cooperative’s
European branded consumer retail market. With a
wealth of sales and marketing experience in grocery
products, his experience will be a valuable addition to
the
Blue Diamond
team.
“This is an exciting time for
Blue Diamond
and we’re
delighted to have Ian on board,” said Mark Jansen, the
cooperative’s President and CEO. “His great knowledge
of the grocery sector will help continue to drive our
business forward in the ever-growing almond milk and
snack nut sectors.”
Some of the major brands that Greengrass worked on
include Bisto Gravy, Colemans Mustard, Haagen Dazs,
Robinson’s Soft Drinks, Sharwoods and Zeo Soft Drinks.
In his 25 years in the grocery sector, he also worked
with Fromageries Bel, where he joined as their United
Kingdom marketing director and progressed to global
brand and category director.
Greengrass’s
responsibilities
will include the
development of
Blue
Diamond’s
consumer
branded products
across all of Europe –
including both
Almond
Breeze
and flavored
snack almonds.
“Snack almonds and
Almond Breeze
are
exciting products
to be working on –
particularly as they
meet the ever increasing consumer demand for healthy
snacks and beverages,” Greengrass said. “Both categories
have experienced significant development throughout
Europe and I am looking forward to contributing to their
further growth.”
