CORNERING THE MARKET
20
Almond Facts
JANUARY | FEBRUARY 2016
USA Swimming Welcomes
Blue
Diamond
as Official Snack Nut
USA Swimming has added another new member
to its partnership team, the world’s largest almond
processing company,
Blue Diamond
. Joining as USA
Swimming’s Official Snack Nut,
Blue Diamond
will
provide a better-for-you snacking alternative to USA
Swimming’s 400,000 members and will take part in a
new digital content series.
“We are thrilled to be partnering with USA Swimming
for 2016,” said Maya Erwin, Senior Marketing Manager
at
Blue Diamond
. “This is a natural fit for
Blue Diamond
,
given the immense team spirit and community built
around the games. The USA Swimming National
Team is working so hard to bring home gold and we are
honored to fuel their success through our flavor-packed
snack almonds.”
Nut*Thins
Introduces
Single
Serve Packs
Blue Diamond’s
popular gluten-
free snack cracker is now
available in convenient single
serving packages. The new
packaging is available for two
flavors – Hint of Sea Salt and
Cheddar Cheese – and at just 90
calories per package, they are
just the right size to serve the
calorie-conscious consumer.
The new product even features a
fun-sized mini cracker, ideal for
a satisfying quick bite.
“Our consumers are busy,
active individuals who are
always looking for convenient
ways to get their good
going with their favorite
Blue Diamond
products,”
said Maya Erwin, Snack
Group Marketing Manager
for
Blue Diamond.
“Our new
single-serve Nut*Thins fill
that need perfectly!”
