JANUARY | FEBRUARY 2016
Almond Facts
21
As part of this alliance, the cooperative
will be the first featured sponsor of
USA Swimming’s new digital content
production arm. The brand will be
featured in a series of sponsored web
episodes throughout the year, especially
throughout the summer.
“Digital storytelling is a perfect way
to activate a partnership between two
organizations that represent healthy
lifestyles,” said Matt Farrell, USA
Swimming Chief Marketing Officer.
“This is a great example of a partnership
that makes the sport better, with a focus
on active, healthy living and getting
families involved in swimming.”
USA Swimming athletes, coaches,
volunteers, families and fans will enjoy
on-site sampling at top USA Swimming
sanctioned championships events, with
an anticipated attendance of nearly
250,000 people.
“Nutrition is a key component to the
success of National Team and age group
athletes, so we want our partnerships
to reflect that approach,” said Geri
Woessner, USA Swimming Manager of
Business Development.
Through the partnership with USA
Swimming,
Blue Diamond
receives
assets such as advertisements in Splash
Magazine (a 275,000 circulation
bi-monthly publication sent direct to
USA Swimming members), entitlement
of a digital content series, the right
to use USA Swimming marks, event
activation at USA Swimming sanctioned
meets to provide sampling and signage,
involvement in the Aqua Zone fan
experience at the 2016 Olympic Team
Trials and tickets for the annual Golden
Goggle Awards, a fundraising event that
honors and celebrates the U.S. National
Swim Team.
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