SEPTEMBER | OCTOBER 2015
Almond Facts
21
the one venue where we can stand out
to the trade and reinforce our position
as the leading supplier of value-added
almond ingredients.”
The exciting exhibit booth
Blue Diamond
designed for the show focused on the
various avenues where almonds are sold
as ingredients – bakery, confectionary
and healthy eating – in a style that
resembled storefront windows filled with
delicious almond treats. With a central
location inside the main exhibit hall, it
made for the perfect venue to meet with
customers and industry allies. Visitors to
the booth were surrounded by imagery
and real examples of the versatility of
almonds as an ingredient.
Most creative of the treats on display was
an almond house, featured in the bakery
section. With candied Jordan almonds,
blanched whole almonds and natural slices
making up the walls and bordering the
windows, and whole natural almonds for
the roof, this was truly an imaginative way
to showcase all that almonds can do!
“We always aim to stand out when we
exhibit at food shows,” Morecraft said.
“Our intent was to have an outdoor ‘street
scene’ type of feel and I think it helped
bring more visitors in to learn about our
diverse almond offerings at
Blue Diamond.
”
