SEPTEMBER | OCTOBER 2015
Almond Facts
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population on social media, a grower
can reach many and shape the
way people see not only California
agriculture but agriculture as a whole.
The Digital
Truth Squad
In the beginning of 2015, the media
painted almonds as the villain
of the drought. To combat the
misperceptions and misinformation
surrounding the crop, the Almond
Board of California started an
ongoing effort, uniting almond
growers, processors and allied
industry members alike. This effort
is the Digital Truth Team, through
which the ABC hopes to reconcile
and correct any false or incorrect
information on circulating traditional
or social media. The board is asking
members to join the conversation
surrounding agriculture through
social media by sharing posts,
pictures or comments.
The goal of the Digital Truth Team
is to change the way people view
almonds in regards to the drought
and also paint a positive picture for
the industry in the future.
Carissa Sauer, ABC’s Manager,
Industry Communications, believes
social media offers a platform for
a real-life look into the world of
almonds. She explained the Digital
Truth Team fosters connections
through shared values between the
almond industry and those who
enjoy almonds, subsequently calming
concerns and building trusts.
Social Media at the
Annual Meeting
Blue Diamond
will be providing more
information, tools and techniques
for making the most of social
media at this year’s annual meeting,
November 18. In addition to the
regular cultural seminars, a digital
and social media seminar will help
growers to understand and utilize
the new media as a tool for sharing
their story and creating a brand to
benefit their business.
