22
Almond Facts
SEPTEMBER | OCTOBER 2015
CORNERING THE MARKET
Irresistible
Nut*Thins
Star
in National Print Campaign
Blue Diamond
has launched a brand new print advertising campaign to increase awareness of its
already-popular gluten-free cracker brand,
Nut*Thins.
The print campaign reflects people’s personal
passion for
Nut*Thins
and leads the audience to understand why
Nut*Thins
are so irresistible. The
cooperative knows why – it’s because they are made with the goodness of
Blue Diamond Almonds
!
“If there’s one thing we know, it’s this: people that eat
Nut*Thins
don’t
just like them, they LOVE them,” said Snack Group Marketing Manager
Maya Erwin. By reading a few tweets on the
Nut*Thins
Twitter page, one
can see why.
• “I am seriously addicted to @NutThins!! It’s difficult not to consume an
entire box in one sitting,” said Twitter user Jaszy McAllister.
• “Literally just ate this entire box of @NutThins within five minutes
of being home from buying said
Nut Thins
,” said Jillean Alexander,
another Twitter user.
• Romi Dames tweeted, “One box of
Nut Thins
is the serving size, right?”
The campaign leverages these consumer insights and forces the viewer to
come to one conclusion on why this cracker is so loved – “It Must Be the
Almonds!” The tag “It Must Be the Almonds” will be featured wherever
possible, on other
media outlets and
in social spaces.
The advertisement
will be featured
in large, national-
reach publications
and across top-
selling categories
including
epicurean,
lifestyle and
health magazines.
Samples of the
publications
that will run the
advertisement
through the
end of 2015
and throughout
2016 include
Food Network
Magazine,
Rachael Ray,
People, Parents, Cooking Light and Weightwatchers.
“There is no other gluten-free cracker in the market that can say
it’s made with the goodness of almonds, and then unequivocally
pay it off with the delicious taste and crunch that
Nut*Thins
provides,” said John O’Shaughnessy,
Blue Diamond’s
General
Manager of North American Consumer Foods.
TRY THE CRACKER
everyone’s
TALKING ABOUT
Environmental
Benefits
Shur-Crop's Icelandic Kelp combines with
metallic free radicals in the soil to form polymers
that tenaciously hold water in the soil up to
one thousand times its own dry weight. Shur-
Crop's cold water Kelp feeds beneficial aerobic
microbes that stimulates healthier deep root
growth, holding moisture in a larger root zone,
and minimize the leaching of nitrogen into the
ground water.
Shur-Crop Remediate Nematodes on James
Tanioka Farms (209) 769-5627. Field and Lab
tested for over 20 years. By: Ron Barnes UC
Davis Master Degree Agronomy, CEO and 29 year
owner of Monarch Laboratory Inc., Chico, CA.
Shur-Crop: manufacturing in California since 1970
Ingredients: Organic Icelandic Kelp and Molasses
LEE KENDER INC.
P.O. BOX 472, OROVILLE, CA 95965
(808) 531-3141 office (808) 523-2473 fax
