jul-aug-2018 - page 33

of almonds by 33 percent.
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Since the rollout of a groundbreaking pasteurization program a decade ago, there
have been zero outbreaks of foodborne illness attributed to California almonds. And work to put everything grown
in the orchard to good use has been ongoing. These efforts have positioned the industry for continued growth.
“Our industry continues to grow, which places more focus on us, yet provides significant opportunity. This opportunity
presents challenges, however, and those challenges need to be addressed to protect our right to farm almonds in
California,” said Holly King, chair of the Board. “The same innovation and work ethic that has driven our success
in the past will lead us into the future. We hope you'll join us in supporting these goals and pulling together as
an industry to achieve these important milestones in our journey of continuous improvement.”
Goalsetting is the first step. Much work needs to
be done to map out the most direct route and set
milestones along the way.
“This may be the broadest composite endeavor in
Almond Board history,” said Kent Stenderup,
Blue
Diamond
grower-owner and vice chair of ABC’s
Board of Directors. “These four initiatives help drive
our industry to continuously improve how we grow
almonds and reduce our own footprint. By setting these
goals, we demonstrate both ownership of and pride in
our practices.”
Work has already begun to develop roadmaps that
will pave the way to the Almond Orchard 2025
Goals. As the industry’s largest event, the Almond
Conference will serve as an opportunity for the
industry to come together and learn how all
can participate.
These four initiatives help
drive our industry to continuously
improve how we grow almonds
and reduce our own footprint.
By setting these goals, we
demonstrate both ownership of
and pride in our practices.
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