The Almond Hullers and Processors Association (AHPA) announced recently at it’s annual convention that they have a brand new vision and updated brand identity, and the organization will now be known as Almond Alliance of California. AHPA President Kelly Covello stated, “Our message is very simple, The Almond Alliance of California is the only organization fully dedicated to advocating and protecting our members’ investment in the almond industry. A new focus means we are not the same organization. We continue to value and serve our core members, but our vision and name need to reflect a broader mandate.” The AHPA’s board updated its strategic vision to become the premier advocate dedicated to the California Almond Community serving growers, hullers/shellers, handlers processors and allied industry partners.
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