Promoting a new almond product requires creativity. Showcasing the product’s unique qualities, versatility and availability are key to encouraging new and existing customers to adopt the product. Introducing Blue Diamond Almond Flour to the market presented such a challenge to the cooperative’s Global Ingredients marketing team – one they met with flying colors.
Enter the Almond Flour Cookbook, a fully bound, self-published book filled with recipes that showcase the ease and flexibility of cooking with Blue Diamond’s Almond Flour. “Though almond flour has been around for a long time, we wanted to learn firsthand how the product is best used, so we could pass on those findings to our customers,” said Angie Raimondi, Global Ingredients Product Marketing Manager. “Initially we hired a professional recipe developer to create unique baked goods and dishes using almond flour. Having a love for cooking and baking myself, I volunteered to develop some recipes of my own.” [READ THE FULL ARTICLE HERE]