CORNERING THEMARKET
Shelf Stable
Blue Diamond
Almond Breeze
:
Be Pantry
Prepared
Campaign
What’s worse than when
pouring a bowl of cereal,
open the fridge, and find
there’s no
Almond Breeze
Almondmilk
?
To help
prevent consumers from this
experience,
Almond Breeze
has launched an awareness
building campaign with the key message, “Always have
Shelf Stable
Almond Breeze
in your pantry.” The campaign,
Be Pantry Prepared, leverages the targeting capabilities of
social and digital platforms, and works with influencers to
deliver a broad-reaching and genuine message.
At the heart of the
campaign are five short
six to eight-second
videos which highlight
different times throughout
the day when you
don’t want to run out
of Almondmilk and
how Shelf Stable
Almond Breeze
can save the moment.
Animated banner ads were created to reinforce the
video’s message, and consumers will receive a coupon
after viewing the video. The video and banner ads are
expected to reach 77 percent of target consumers an
average of 3.5 times, during the 3-month campaign.
An Influencer Army has also been enlisted to bring
credibility and higher levels of engagement to the
campaign. The Influencer Army, which is comprised of 15
to 20 influencers, is tasked with creating shareable content
around the Be Pantry Prepared message. The Influencer
Army is using a variety of different contests as well as
potential charity offerings to get Shelf Stable’s message
across and into the consumer’s pantry
.
solid
stainless
staples
p
ayne
M
achine
& F
abrication
llc
Sales: Jennifer (661) 746-6242
(661) 203-5544
• 6", 8" and 10" Length
For
Safe
and
Secure
Drip
Line Placement
• Grade 316L
Resists Corrosion
from
Acidic Water & Fertilizers
in All Soil Types
• Reduce Labor
One Time Install
compared to Using Plain
or Coated Staples
• Save Money
Avoid
Constant Hose &
Fitting
Repairs
MADE IN
USA
2 0
A L M O N D F A C T S
